Browsing by Author "Fullerton, Gordon L. (Gordon Lee), 1964-"

Browsing by Author "Fullerton, Gordon L. (Gordon Lee), 1964-"

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  • Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 1999)
    This study compares the relationship marketing perspective with the service quality perspective in explaining the roles of trust and quality on loyalty. Both perspectives have some support in the study’s data. It is argued ...

  • Guo, Zhenya (Halifax, N.S. : Saint Mary's University, 2014)
    This paper first takes a regional approach, investigating the trade strategy of seven other Canadian provinces along with China’s major trade partners (the US, the EU and Australia). It also studies New Zealand as its ...

  • Smith McCrossin, Elizabeth A. (Halifax, N.S. : Saint Mary's University, 2013)
    The decline of the downtown community is occurring throughout North America. The downtown is the heart of a town or city. It is the center, the core, from which all else flows. Many towns and cities alike have taken on ...

  • Skinner, Steve, 1979- (Halifax, N.S. : Saint Mary's University, 2014)
    The purpose of this report was to determine the viability of a Yoga Centric Wellness Centre on the Halifax Peninsula. Competitive Analysis, Consumer Analysis, and Economic Analysis are key factors required to develop a ...

  • Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 2011)
    The paper reports upon a series of depth interviews conducted with members of the NASCAR culture of consumption. It was found that fans are committed to the drivers they support and that drivers have the ability to influence ...

  • Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 2004)
    Customer relationship management is to the new millennium of marketing thought and practice what the marketing concept was to marketing thought and practice in the 1960’s. This being said, CRM programs have lead to mixed ...

  • Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 2007)
    This paper investigates psychological contracts inherent in service experiences. Using consumption stories written by consumers, it demonstrates how a breach of the psychological contract as a result of a wait or delay ...

  • Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 2013)
    Marketing practitioners and academicians have been talking a lot about customer engagement in recent years (Sprott et.al, 2009; Fournier, 2011). By all accounts it is the newest and hottest “construct” in the field these ...