Browsing by Author "Steeves, Heather"

Browsing by Author "Steeves, Heather"

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    Authors of our own misfortune?: Crandall University Bookstore writes its future 
    MacDonald, Robert A.; Steeves, Heather (Atlantic Schools of Business, 2014)
    In 2014 the eponymous campus bookstore is in a tenuous position – increasing textbook prices and new competitors who are leveraging technology to capture their traditional market (students) have served to deplete ...

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    Case study: Fit 2 Excel? Family. Business. And family business. 
    MacDonald, Robert A.; Steeves, Heather; Wistrom, Ben (Atlantic Schools of Business, 2015)
    Fit 2 Excel traces the experiences of Jon and Sheila Stawinski, co-owners of two fitness related businesses (Fit2Excel and Injury2Excellence in Chittenden County, Vermont. As their commercial activities experience rapid ...

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    Hop-portunity lost? Spetz Brewery considers a pale future 
    MacDonald, Robert A.; Steeves, Heather; Laplante, Joanne (Atlantic Schools of Business, 2013)
    Small enterprises often struggle with determining the profitability of its product offerings. In some circumstances this may be complicated by the feelings / intuits of the founder of the business. Hop-portunity Lost? is ...

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    Sea Sun Kayak School and Adventures 
    MacDonald, Robert; Steeves, Heather (Atlantic Schools of Business, 2006)
    A business case related to the purchase of Sea Sun Kayak School and Adventures.