Browsing by Author "Venkatasubramaniam, Ramesh, 1962-"

Browsing by Author "Venkatasubramaniam, Ramesh, 1962-"

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    Engagement in mental health services : stakeholder attitudes towards a local governance initiative 
    Ilves, Peter (Halifax, N.S. : Saint Mary's University, 2011)
    Stakeholder participation is an emerging governance approach within health care. Despite a literature on the theoretical potential of participatory, stakeholder-based governance in health care, less is known about the ...

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    An investigation into the capture and use of customer feedback by small and medium enterprises 
    MacAuley, Janice Dawn (Halifax, N.S. : Saint Mary's University, 2015)
    This study is an exploration into the activity of customer feedback capture within SMEs in Nova Scotia. Market orientation and innovation, constructs seemingly related to customer feedback capture, are examined. External ...

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    Marketing meets human resources : a study of employer branding practices in Canada 
    Adlain, Tamara B. (Halifax, N.S. : Saint Mary's University, 2014)
    The purpose of this study was to find out the current Employer Branding Practices being used by a sample of companies in Canada. The goal was to find out how companies were creating awareness of their employer brands, how ...

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    Online marketing in a small-medium enterprise (SME) 
    Clarke, Christopher G. (Halifax, N.S. : Saint Mary's University, 2013)
    Whether viewing online content via a personal computer (PC), tablet, or smart phone, it is inevitable that the viewer will be inundated with marketing from all sides. Whether it is an HTML pop-up ad, an Adobe Flash ...

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    Social network analysis of Facebook brand communities 
    Ke, Jin (Halifax, N.S. : Saint Mary's University, 2013)
    Social Network Analysis (SNA) is used in a broad range of fields. However, its business application is still a relatively new area in marketing field. Meanwhile, social web based on web 2.0 technology has made interaction ...

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    A study of customer profitability in automotive retail 
    Savoie, Pierre-Paul (Halifax, N.S. : Saint Mary's University, 2014)
    The main purpose of this study was to explore Recency, Frequency & Monetary Value (RFM) analysis and Customer Lifetime Value (CLV), specifically looking at an automotive retail dealership. Though both these concepts are ...