Browsing by Author "Venkatasubramaniam, Ramesh, 1962-"

Browsing by Author "Venkatasubramaniam, Ramesh, 1962-"

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  • Ilves, Peter (Halifax, N.S. : Saint Mary's University, 2011)
    Stakeholder participation is an emerging governance approach within health care. Despite a literature on the theoretical potential of participatory, stakeholder-based governance in health care, less is known about the ...

  • Adlain, Tamara B. (Halifax, N.S. : Saint Mary's University, 2014)
    The purpose of this study was to find out the current Employer Branding Practices being used by a sample of companies in Canada. The goal was to find out how companies were creating awareness of their employer brands, how ...

  • Clarke, Christopher G. (Halifax, N.S. : Saint Mary's University, 2013)
    Whether viewing online content via a personal computer (PC), tablet, or smart phone, it is inevitable that the viewer will be inundated with marketing from all sides. Whether it is an HTML pop-up ad, an Adobe Flash ...

  • Ke, Jin (Halifax, N.S. : Saint Mary's University, 2013)
    Social Network Analysis (SNA) is used in a broad range of fields. However, its business application is still a relatively new area in marketing field. Meanwhile, social web based on web 2.0 technology has made interaction ...

  • Savoie, Pierre-Paul (Halifax, N.S. : Saint Mary's University, 2014)
    The main purpose of this study was to explore Recency, Frequency & Monetary Value (RFM) analysis and Customer Lifetime Value (CLV), specifically looking at an automotive retail dealership. Though both these concepts are ...