Browsing by Subject "Customer loyalty"

Browsing by Subject "Customer loyalty"

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  • Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 1999)
    This study compares the relationship marketing perspective with the service quality perspective in explaining the roles of trust and quality on loyalty. Both perspectives have some support in the study’s data. It is argued ...

  • Myrden, Susan E. (Halifax, N.S. : Saint Mary's University, 2013)
    With consumers becoming progressively more sophisticated in their evaluations of their service consumption experiences companies are forced to focus greater attention on the nature and quality of the service provided to ...

  • Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 2013)
    Marketing practitioners and academicians have been talking a lot about customer engagement in recent years (Sprott et.al, 2009; Fournier, 2011). By all accounts it is the newest and hottest “construct” in the field these ...