Browsing by Subject "Public relations -- Research"

Browsing by Subject "Public relations -- Research"

Sort by: Order: Results:

  • External Link
    The state of qualitative research in the field of public relations 
    Kydd, Michael (Atlantic Schools of Business, 2006)
    This paper provides a review of the literature on the state of qualitative research in the field of public relations. It suggests that although quantitative methodologies are prominent, there is a call to action for the ...