Browsing by Subject "Qualitative research"

Browsing by Subject "Qualitative research"

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    The quantitative-qualitative debate: add temporality and stir 
    Corrigan, Lawrence T. (Atlantic Schools of Business, 2013)
    The quantitative-qualitative debate in Management and Organizational Studies has been of interest to scholars over the years. However, temporality seems to be absent from the discussion. This paper reviews the debate and ...

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    The state of qualitative research in the field of public relations 
    Kydd, Michael (Atlantic Schools of Business, 2006)
    This paper provides a review of the literature on the state of qualitative research in the field of public relations. It suggests that although quantitative methodologies are prominent, there is a call to action for the ...