Browsing Major Research Projects by Author "Savoie, Pierre-Paul"

Browsing Major Research Projects by Author "Savoie, Pierre-Paul"

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    A study of customer profitability in automotive retail 
    Savoie, Pierre-Paul (Halifax, N.S. : Saint Mary's University, 2014)
    The main purpose of this study was to explore Recency, Frequency & Monetary Value (RFM) analysis and Customer Lifetime Value (CLV), specifically looking at an automotive retail dealership. Though both these concepts are ...

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