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The impact of new product announcements on stock prices: case for the technology sector in the USA
Yuan, Peng
Date: 2012
Type: Text
Abstract:
Technology products are becoming one of the major sources for our daily life. In this modern life, technology products have already become necessary needs. This paper will examine the effect of new product announcements on the share price in the stock market, especially on the technology sector in the US market.
An analysis of 51 technical products announcement events is included in this test. The results showed the negative impact on share price after firms announce new products into the market. Shareholders could not generate abnormal returns within 35 days after the announcement date. There is a statistically significant negative impact on abnormal return between days 35 to 40.
Description:
1 online resource (iv, 30 leaves) : ill.
Includes abstract and appendix.
Includes bibliographical references (leaves 26-28).