The impact of new product announcements on stock prices: case for the technology sector in the USA

Yuan, Peng

dc.contributor.advisor	Dodds, J. C. (James Colin)
dc.coverage.spatial	United States
dc.creator	Yuan, Peng
dc.date.accessioned	2012-10-02T15:36:03Z
dc.date.available	2012-10-02T15:36:03Z
dc.date.issued	2012
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/24701
dc.description	1 online resource (iv, 30 leaves) : ill.
dc.description	Includes abstract and appendix.
dc.description	Includes bibliographical references (leaves 26-28).
dc.description.abstract	Technology products are becoming one of the major sources for our daily life. In this modern life, technology products have already become necessary needs. This paper will examine the effect of new product announcements on the share price in the stock market, especially on the technology sector in the US market. An analysis of 51 technical products announcement events is included in this test. The results showed the negative impact on share price after firms announce new products into the market. Shareholders could not generate abnormal returns within 35 days after the announcement date. There is a statistically significant negative impact on abnormal return between days 35 to 40.	en_CA
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dc.description.provenance	Made available in DSpace on 2012-10-02T15:36:03Z (GMT). No. of bitstreams: 1 yuan_peng_mrp_2012.pdf: 526427 bytes, checksum: 14ccd40cc017675240159fc0482a79a0 (MD5)	en
dc.language.iso	en	en_CA
dc.publisher	Halifax, N.S. : Saint Mary's University
dc.title	The impact of new product announcements on stock prices: case for the technology sector in the USA	en_CA
dc.type	Text	en_CA
thesis.degree.name	Master of Finance
thesis.degree.level	Masters
thesis.degree.discipline	Finance, Information Systems, & Management Science
thesis.degree.grantor	Saint Mary's University (Halifax, N.S.)