Browsing Publications Hosted at Saint Mary’s by Author "MacDonald, Robert A."

Browsing Publications Hosted at Saint Mary’s by Author "MacDonald, Robert A."

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    Authors of our own misfortune?: Crandall University Bookstore writes its future 
    MacDonald, Robert A.; Steeves, Heather (Atlantic Schools of Business, 2014)
    In 2014 the eponymous campus bookstore is in a tenuous position – increasing textbook prices and new competitors who are leveraging technology to capture their traditional market (students) have served to deplete ...

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    Case study: Fit 2 Excel? Family. Business. And family business. 
    MacDonald, Robert A.; Steeves, Heather; Wistrom, Ben (Atlantic Schools of Business, 2015)
    Fit 2 Excel traces the experiences of Jon and Sheila Stawinski, co-owners of two fitness related businesses (Fit2Excel and Injury2Excellence in Chittenden County, Vermont. As their commercial activities experience rapid ...

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    Damnant quodnon intelligent? Trinity Western University's School of Law 
    MacDonald, Robert A.; Laplante, Joanne (Atlantic Schools of Business, 2013)
    As the 21st Century progresses and Canadian society becomes more diverse, organizational challenges arise when conflicting worldviews collide. The case study Damnant Quodon Intelligent? explores Trinity Western University’s ...

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    Hop-portunity lost? Spetz Brewery considers a pale future 
    MacDonald, Robert A.; Steeves, Heather; Laplante, Joanne (Atlantic Schools of Business, 2013)
    Small enterprises often struggle with determining the profitability of its product offerings. In some circumstances this may be complicated by the feelings / intuits of the founder of the business. Hop-portunity Lost? is ...

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