Browsing Publications Hosted at Saint Mary’s by Subject "Customer loyalty"

Browsing Publications Hosted at Saint Mary’s by Subject "Customer loyalty"

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    Do trust and committment matter in service relationships? 
    Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 1999)
    This study compares the relationship marketing perspective with the service quality perspective in explaining the roles of trust and quality on loyalty. Both perspectives have some support in the study’s data. It is argued ...

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    Why do committed customers defect? They are not engaged! 
    Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 2013)
    Marketing practitioners and academicians have been talking a lot about customer engagement in recent years (Sprott et.al, 2009; Fournier, 2011). By all accounts it is the newest and hottest “construct” in the field these ...

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