Browsing Publications Hosted at Saint Mary’s by Subject "Customer relations -- Management"

Browsing Publications Hosted at Saint Mary’s by Subject "Customer relations -- Management"

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  • Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 2004)
    Customer relationship management is to the new millennium of marketing thought and practice what the marketing concept was to marketing thought and practice in the 1960’s. This being said, CRM programs have lead to mixed ...

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