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Battle of narratives in a changing FMCG distribution channel
Aman, Asad; Hopkinson, Gillian
(
Atlantic Schools of Business
,
2010
)
The power and politics of narratives in Business to Business (B2B) communities: a case of evolving Pakistan Retail Channel
Aman, Asad; Hopkinson, Gillian
(
Atlantic Schools of Business
,
2014
)
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Author
Aman, Asad (2)
Hopkinson, Gillian (2)
Subject
Marketing channels -- Pakistan (2)
Industrial marketing (1)
Narrative inquiry (Research method) (1)
Power (Social sciences) (1)
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2010 (1)
2014 (1)
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