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Waits, delays and psychological contracts
Fullerton, Gordon L. (Gordon Lee), 1964-
(
Atlantic Schools of Business
,
2007
)
Why do committed customers defect? They are not engaged!
Fullerton, Gordon L. (Gordon Lee), 1964-
(
Atlantic Schools of Business
,
2013
)
Trading paint: the transfer of brand meaning in NASCAR racing
Fullerton, Gordon L. (Gordon Lee), 1964-
(
Atlantic Schools of Business
,
2011
)
Do trust and committment matter in service relationships?
Fullerton, Gordon L. (Gordon Lee), 1964-
(
Atlantic Schools of Business
,
1999
)
A typology of CRM systems
Fullerton, Gordon L. (Gordon Lee), 1964-
(
Atlantic Schools of Business
,
2004
)
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Fullerton, Gordon L. (Gordon Lee), 1964- (5)
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