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The impact of new technologies on relationship marketing
Sioufi, Maria-Christina; Ricard, Line; Prefontaine, Lise
(
Atlantic Schools of Business
,
1998
)
Trading paint: the transfer of brand meaning in NASCAR racing
Fullerton, Gordon L. (Gordon Lee), 1964-
(
Atlantic Schools of Business
,
2011
)
Do trust and committment matter in service relationships?
Fullerton, Gordon L. (Gordon Lee), 1964-
(
Atlantic Schools of Business
,
1999
)
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Fullerton, Gordon L. (Gordon Lee), 1964- (2)
Prefontaine, Lise (1)
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Sioufi, Maria-Christina (1)
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Relationship marketing (3)
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