Battle of narratives in a changing FMCG distribution channel

dc.coverage.spatial	Pakistan
dc.creator	Aman, Asad
dc.creator	Hopkinson, Gillian
dc.date.accessioned	2014-02-05T19:44:00Z
dc.date.available	2014-02-05T19:44:00Z
dc.date.issued	2010
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25407/asb_proceedings_2010.pdf#page=578
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25633
dc.description.abstract	This paper presents analysis of power relationships between different groups in Pakistan’s FMCG distribution channels through narrative inquiry approach. Different groups in a channel deploy group narratives on which battle for power is waged. A focus on narrative is valuable for academics as well as practitioners, as it provides an alternative and insightful method for analysis of power relationships between different groups and organizations in a channel.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-05T19:44:00Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2014-02-05T19:44:00Z (GMT). No. of bitstreams: 0 Previous issue date: 2010	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Marketing channels -- Pakistan
dc.title	Battle of narratives in a changing FMCG distribution channel	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the 40th Atlantic Schools of Business conference, Saint Mary's University, 2010, pp 578-593

Files in this item

Files	Size	Format	View
There are no files associated with this item.