A comparison of retailer-wholesaler relations in administered, contractual and corporate vertical marketing systems in grocery distribution

Corriveau, Gilles; Tamilia, Robert D.

Home
→
Publications Hosted at Saint Mary’s
→
Atlantic Schools of Business Conference Proceedings
→
Conference Proceedings 1998
→
View Item

dc.creator	Corriveau, Gilles
dc.creator	Tamilia, Robert D.
dc.date.accessioned	2014-02-28T19:29:14Z
dc.date.available	2014-02-28T19:29:14Z
dc.date.issued	1998
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25732
dc.description.abstract	The expression “vertical marketing system” is no longer part of the mainstream channels vocabulary used by most researchers. It has been replaced by such expressions as “value chain analysis”, with its related terms such as downstream and upstream analysis. And much of what is referred to as “strategic alliances” either with suppliers or distributors is in reality another way of describing and studying vertical marketing systems. As a result, this research will henceforth use the original term coined by McCammon almost 30 years ago and our understanding of channel practices in the grocery industry in the province of Quebec.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-28T19:29:14Z No. of bitstreams: 1 asb_proceedings_1998_corriveau_g.pdf: 109669 bytes, checksum: 2807ad04e26fa56049ff984fcd4f551e (MD5)	en
dc.description.provenance	Made available in DSpace on 2014-02-28T19:29:14Z (GMT). No. of bitstreams: 1 asb_proceedings_1998_corriveau_g.pdf: 109669 bytes, checksum: 2807ad04e26fa56049ff984fcd4f551e (MD5) Previous issue date: 1998	en
dc.format.extent	21 p.
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Marketing, Vertical -- Québec (Province)
dc.subject.lcsh	Food industry and trade -- Québec (Province)
dc.subject.lcsh	Grocery trade -- Québec (Province)
dc.subject.lcsh	Marketing channels -- Québec (Province)
dc.title	A comparison of retailer-wholesaler relations in administered, contractual and corporate vertical marketing systems in grocery distribution	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the 28th Atlantic Schools of Business Conference, Acadia University, 1998