Strategic conformity and nonconformity: integrating institutional theory, the resource-based view of the firm and creativity research

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dc.creator Stomp, Josephine
dc.date.accessioned 2014-03-05T18:58:17Z
dc.date.available 2014-03-05T18:58:17Z
dc.date.issued 1998
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25736
dc.description.abstract This paper proposes an integration of institutional theory, which explains the pulls of strategic conformity, and the resource-based view of the firm, which identifies the importance of strategic nonconformity. It suggests that the absence or presence of creativity in firm culture explains whether firms will make explicit whether to conform to or reject institutional norms. Creativity, as used here, is defined as the development of novel and practical ideas that provide a platform from which institutional norms can be challenged. A model of competitive strat-egy as imitative, therefore imitable; incremental, imitable over time, or innova-tive, as good as inimitable, is developed. Alignment between institutional and firm cultures produces strategic conformity. Paradoxically, the pervasive influ-ence of taken-for-granted norms may be challenged through the institutionaliza-tion of creativity within firm culture. Firms who value creativity may elect to conform to institutional conventions but do so consciously. Enabling factors that influence the choice of strategy include a need for legitimacy, tolerance of risk, diversity of viewpoints and expression, firm size, leadership style, organizational design and rewards structure. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-03-05T18:58:17Z No. of bitstreams: 1 asb_proceedings_1998_stomp_j.pdf: 75288 bytes, checksum: e97d0ebbdc2b5b234c7d19cdbed18551 (MD5) en
dc.description.provenance Made available in DSpace on 2014-03-05T18:58:17Z (GMT). No. of bitstreams: 1 asb_proceedings_1998_stomp_j.pdf: 75288 bytes, checksum: e97d0ebbdc2b5b234c7d19cdbed18551 (MD5) Previous issue date: 1998 en
dc.format.extent 12 p.
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Organizational behavior
dc.subject.lcsh Strategic planning
dc.subject.lcsh Conformity in the workplace
dc.subject.lcsh Creative ability in business
dc.title Strategic conformity and nonconformity: integrating institutional theory, the resource-based view of the firm and creativity research en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 28th Atlantic Schools of Business Conference, Acadia University, 1998
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