Do trust and committment matter in service relationships?

Fullerton, Gordon L. (Gordon Lee), 1964-

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dc.creator	Fullerton, Gordon L. (Gordon Lee), 1964-
dc.date.accessioned	2014-03-12T17:25:04Z
dc.date.available	2014-03-12T17:25:04Z
dc.date.issued	1999
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25758
dc.description.abstract	This study compares the relationship marketing perspective with the service quality perspective in explaining the roles of trust and quality on loyalty. Both perspectives have some support in the study’s data. It is argued that marketing researchers need to have a better understanding of the nature of the focal constructs in order to make more definitive statements of the relations among the constructs.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-03-12T17:25:04Z No. of bitstreams: 1 asb_proceedings_1999_fullerton_g.pdf: 66851 bytes, checksum: 0c7653b4953d1909293dd8812c3547fc (MD5)	en
dc.description.provenance	Made available in DSpace on 2014-03-12T17:25:04Z (GMT). No. of bitstreams: 1 asb_proceedings_1999_fullerton_g.pdf: 66851 bytes, checksum: 0c7653b4953d1909293dd8812c3547fc (MD5) Previous issue date: 1999	en
dc.format.extent	10 p.
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Relationship marketing
dc.subject.lcsh	Customer loyalty
dc.subject.lcsh	Service industries -- Quality control
dc.subject.lcsh	Customer services -- Quality control
dc.subject.lcsh	Trust
dc.title	Do trust and committment matter in service relationships?	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the 29th Atlantic Schools of Business Conference, Halifax, Nova Scotia,1999