Authors of our own misfortune?: Crandall University Bookstore writes its future

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dc.creator MacDonald, Robert A.
dc.creator Steeves, Heather
dc.date.accessioned 2019-06-04T12:30:39Z
dc.date.available 2019-06-04T12:30:39Z
dc.date.issued 2014
dc.identifier http://library2.smu.ca/bitstream/handle/01/28851/asb_proceedings_2014.pdf?sequence=1&isAllowed=y#page=232
dc.identifier.uri http://library2.smu.ca/handle/01/28871
dc.description.abstract In 2014 the eponymous campus bookstore is in a tenuous position – increasing textbook prices and new competitors who are leveraging technology to capture their traditional market (students) have served to deplete revenues and shake the very foundations of an established business model. Authors of Our Own Misfortune? traces the experience of the Crandall University Bookstore – an independent campus bookstore at a small university in Moncton, NB, Canada – as its manager seeks to plan for its future. Principal issues explored in the case surround how to respond to new entrants who are exploiting innovation to change industry fundamentals and product diversification in an environment characterized by dominant and powerful suppliers who are moving to become competitors. en_CA
dc.description.provenance Submitted by Hansel Cook (hansel.cook@smu.ca) on 2019-06-04T12:30:39Z No. of bitstreams: 1 asb_proceedings_2014.pdf: 7314968 bytes, checksum: 96a2102db4b321431f167bd2f611b328 (MD5) en
dc.description.provenance Made available in DSpace on 2019-06-04T12:30:39Z (GMT). No. of bitstreams: 1 asb_proceedings_2014.pdf: 7314968 bytes, checksum: 96a2102db4b321431f167bd2f611b328 (MD5) Previous issue date: 2014 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Bookstores -- New Brunswick -- Management
dc.subject.lcsh College stores -- New Brunswick -- Management
dc.subject.lcsh Bookstores -- Management -- Case studies
dc.subject.lcsh College stores -- Management -- Case studies
dc.title Authors of our own misfortune?: Crandall University Bookstore writes its future en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 44th Atlantic Schools of Business conference, Mount Saint Vincent University, 2014, pp 232-275
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