Browsing Publications Hosted at Saint Mary’s by Subject "Public relations personnel"

Browsing Publications Hosted at Saint Mary’s by Subject "Public relations personnel"

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    In search of good PR: sensemaking and identity in public relations 
    Thurlow, Amy; Mills, Jean Helms, 1954- (Atlantic Schools of Business, 2007)
    This study uses a sensemaking approach and draws upon role identity theory to explore individual understandings of the public relations identity. PR practitioners are asked to share their own sensemaking about their ...