Browsing Conference Proceedings 2012 by Subject "Consumer behavior -- Cameroon"

Browsing Conference Proceedings 2012 by Subject "Consumer behavior -- Cameroon"

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    The influencing factors of using a mobile phone in Cameroon 
    Fillion, Gerard; Mvuyekure, Pierre Damien; Nguejo, Aurelia Nicole; Ekionea, Jean-Pierre Booto (Atlantic Schools of Business, 2012)
    Individual adoption of technology has been studied extensively in the workplace, but far less attention has been paid to adoption of technology in the household (Brown & Venkatesh, 2005). Obviously, the mobile phone is now ...