Browsing Conference Proceedings 2004 by Author "Fullerton, Gordon L. (Gordon Lee), 1964-"

Browsing Conference Proceedings 2004 by Author "Fullerton, Gordon L. (Gordon Lee), 1964-"

Sort by: Order: Results:

  • External Link
    A typology of CRM systems 
    Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 2004)
    Customer relationship management is to the new millennium of marketing thought and practice what the marketing concept was to marketing thought and practice in the 1960’s. This being said, CRM programs have lead to mixed ...