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Browsing Conference Proceedings 2004 by Author

Browsing Conference Proceedings 2004 by Author "Howse, Joseph W. R."

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The big pictures: sources of national competitiveness in the global movie industry

Howse, Joseph W. R.; McLarney, Carolan (Atlantic Schools of Business, 2004)

The competitive dynamics of the global film industry are not frozen in time. The Motion Picture Association of America (MPAA) studios have pursued an utterly transparent strategy of buying out or otherwise dominating their ...

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