Browsing Conference Proceedings 2010 by Author "Aman, Asad"

Browsing Conference Proceedings 2010 by Author "Aman, Asad"

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    Battle of narratives in a changing FMCG distribution channel 
    Aman, Asad; Hopkinson, Gillian (Atlantic Schools of Business, 2010)
    This paper presents analysis of power relationships between different groups in Pakistan’s FMCG distribution channels through narrative inquiry approach. Different groups in a channel deploy group narratives on which battle ...