A typology of CRM systems

dc.creator	Fullerton, Gordon L. (Gordon Lee), 1964-
dc.date.accessioned	2013-12-11T16:00:15Z
dc.date.available	2013-12-11T16:00:15Z
dc.date.issued	2004
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25403/asb_proceedings_2004.pdf#page=166
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25483
dc.description.abstract	Customer relationship management is to the new millennium of marketing thought and practice what the marketing concept was to marketing thought and practice in the 1960’s. This being said, CRM programs have lead to mixed results. This paper puts forward a typology of CRM programs that is based on the inherent commitment/control orientation present in the program. The success of customer relationship management efforts is largely determined by the commitment/control orientation present in the CRM program.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2013-12-11T16:00:15Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2013-12-11T16:00:15Z (GMT). No. of bitstreams: 0 Previous issue date: 2004	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Customer relations -- Management
dc.title	A typology of CRM systems	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the Atlantic Schools of Business Conference, Halifax, NS, November 4-6, 2004, pp 166