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The influence of individual characteristics on moviegoers’ satisfaction ratings
Date:
2004
Type:
Text
Source:
Proceedings of the Atlantic Schools of Business Conference, Halifax, NS, November 4-6, 2004, pp 181-192
Abstract:
This study examined individual characteristics that could potentially influence moviegoers’ satisfaction ratings. The study conducted among 470 moviegoers showed a significant but modest effect of age and need for emotions on satisfaction ratings. Based on a correlation analysis, involvement, mood and gender have no effect on moviegoers’ satisfaction ratings. However, mixed results from a regression analysis call for further research to explore the potential effect of gender and involvement on moviegoers’ satisfaction ratings.
Subject:
- Motion picture audiences
- Consumer satisfaction
URI:
Link to Full Text
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