Stop signs on the wireless highway or rear-ended by Rogers: what can a small community stakeholder do?

Abstract

This paper focuses on the company-stakeholder conflict between a large telecommunication company and a small community group over the placement of a cell phone tower in the community. The authors review the literature on stakeholder theory and the debate over who should count as a stakeholder. The findings of our case study illustrate how this company failed to live up to their espoused stakeholder practices and contribute to a better understanding of the contextual and dynamic aspects of company-community stakeholder conflict. Implications for future research are discussed.