Revenue enhancement strategies and their impact on hotel performance during stressful economic times

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dc.creator Blayney, Candace
dc.creator Blotnicky, Karen
dc.date.accessioned 2014-02-11T18:54:56Z
dc.date.available 2014-02-11T18:54:56Z
dc.date.issued 2011
dc.identifier http://library2.smu.ca/bitstream/handle/01/25390/asb_proceedings_2011.pdf#page=339
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25659
dc.description.abstract This research focuses on the revenue enhancement strategies used by top managers in the hotel industry during times of economic uncertainty, and the impact of these strategies on performance as measured by average daily rate (ADR), occupancy percentage and revenue per available room (RevPAR). Findings demonstrate that investing in marketing technology and pursuing niche markets provides a hedge against losses in RevPAR and ADR. en_CA
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Hotel management
dc.subject.lcsh Revenue management
dc.title Revenue enhancement strategies and their impact on hotel performance during stressful economic times en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 41st Atlantic Schools of Business conference, University of Prince Edward Island, 2011, pp 335-346


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