The power and politics of narratives in Business to Business (B2B) communities: a case of evolving Pakistan Retail Channel

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dc.creator Aman, Asad
dc.creator Hopkinson, Gillian
dc.date.accessioned 2019-06-04T12:22:35Z
dc.date.available 2019-06-04T12:22:35Z
dc.date.issued 2014
dc.identifier http://library2.smu.ca/bitstream/handle/01/28851/asb_proceedings_2014.pdf?sequence=1&isAllowed=y#page=201
dc.identifier.uri http://library2.smu.ca/handle/01/28869
dc.description.abstract This paper enhances the understanding the concept of 'power' in marketing channels by bringing the broader social sciences debates on power to the field of Industrial Marketing. Through presentation and analysis of three community narratives in the context of Pakistan's evolving Fast Moving Consumer Goods (FMCG) distribution channel, this paper aims to elaborate the role of narrative in 'power in marketing channels' by showing its implications on both theory and practice. en_CA
dc.description.provenance Submitted by Hansel Cook (hansel.cook@smu.ca) on 2019-06-04T12:22:35Z No. of bitstreams: 1 asb_proceedings_2014.pdf: 7314968 bytes, checksum: 96a2102db4b321431f167bd2f611b328 (MD5) en
dc.description.provenance Made available in DSpace on 2019-06-04T12:22:35Z (GMT). No. of bitstreams: 1 asb_proceedings_2014.pdf: 7314968 bytes, checksum: 96a2102db4b321431f167bd2f611b328 (MD5) Previous issue date: 2014 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Narrative inquiry (Research method)
dc.subject.lcsh Power (Social sciences)
dc.subject.lcsh Industrial marketing
dc.subject.lcsh Marketing channels -- Pakistan
dc.title The power and politics of narratives in Business to Business (B2B) communities: a case of evolving Pakistan Retail Channel en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 44th Atlantic Schools of Business conference, Mount Saint Vincent University, 2014, pp 201-216
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