Browsing Conference Proceedings 2018 by Author "Sears, Donna"

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Organizational historicizing: the need for the new to be old

Weatherbee, Terrance; Sears, Donna (Atlantic Schools of Business, 2018)

This paper investigates processes of organizational historicizing as undertaken by Nova Scotia wineries. Results suggest that wineries engage in intentional construction of rhetorical histories and the projection of a ...
The Wolfville Magic Winery Bus: a grounded theory approach to understanding the consumer view of winescape

Robertson, Jenna; Sears, Donna; Weatherbee, Terrance (Atlantic Schools of Business, 2018)

The tourism literature uses two perspectives to understand the wine tourism, the micro approach (an individual winery) and the macro approach (the winery area/region). This study reveals the important role played by tour ...

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