An analysis of heritage in tourist brochures, Halifax, Nova Scotia, 2019

Abstract

I collected brochures from several sites in Halifax during the summer of 2019, analyzing them for heritage content, especially keeping an eye out for Scottishness and idyllic maritime folk themes. In the early-mid 20th century, the Nova Scotian government took interest in these things, and elevated their importance to help create a unified heritage strategy. I examined Citadel Hill and Fisherman’s Cove as case studies that had elements of Scottishness and idyllic maritime folk themes, respectively. In this thesis, I lay out histories of the two sites and of Nova Scotia’s historical heritage development, explaining why Scottishness and idyllic maritime folk themes are still prominent in the province’s tourist landscape today.