Temporal mining of the web and supermarket data using fuzzy and rough set clustering

Abstract

Clustering is an important aspect of data mining. Many data mining applications tend to be more amenable to non-conventional clustering techniques. In this research three clustering methods are employed to analyze the web usage and super market data sets: conventional, rough set and fuzzy methods. Interval clusters based on fuzzy memberships are also created. The web usage data were collected from three educational web sites. The supermarket data spanned twenty-six weeks of transactions from twelve stores spanning three regions. Cluster sizes obtained using the three methods are compared, and cluster characteristics are analyzed. Web users and supermarket customers tend to change their characteristics over a period of time. These changes may be temporary or permanent. This thesis also studies the changes in cluster characteristics over time. Both experiments demonstrate that the rough and fuzzy methods are more subtle and accurate in capturing the slight differences among clusters.