"Digital Disruption" : are competitive forces in the book publishing marketplace contributing to the utility maximization of consumers' purchasing and price options for ebooks? : An analysis of emerging economic models

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dc.contributor.advisor Raymond, Mark, 1968-
dc.creator Sedgwick, Donald
dc.date.accessioned 2012-10-11T18:57:54Z
dc.date.available 2012-10-11T18:57:54Z
dc.date.issued 2012
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/24715
dc.description 1 online resource (124 leaves)
dc.description Includes abstract.
dc.description Includes bibliographical references (leaves 118-123).
dc.description.abstract The proliferation of ebooks and ebook readers is causing a digital disruption in the publishing industry as consumers alter their reading and purchasing behaviours. This research paper attempts to determine if those same consumers are being fairly served by the current pricing practices for ebooks. It also looks at the “invisible hand” of economist Adam Smith to see if there are sufficient checks and balances to create a fair and competitive environment for consumers. The thesis revolves around four fundamental questions for the book publishing industry. Is it possible to have a state of utility maximization under the current economic conditions? Are there sufficient competitive mechanisms to sustain such a state? What is the right pricing model – or models – for ebooks? More broadly, is the current publishing industry sustainable? en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2012-10-11T18:57:54Z No. of bitstreams: 1 sedgwick_donald_mrp_2012.pdf: 401883 bytes, checksum: 636f7a5eb73b3c58623550279214617e (MD5) en
dc.description.provenance Made available in DSpace on 2012-10-11T18:57:54Z (GMT). No. of bitstreams: 1 sedgwick_donald_mrp_2012.pdf: 401883 bytes, checksum: 636f7a5eb73b3c58623550279214617e (MD5) en
dc.language.iso en en_CA
dc.publisher Halifax, N.S. : Saint Mary's University
dc.title "Digital Disruption" : are competitive forces in the book publishing marketplace contributing to the utility maximization of consumers' purchasing and price options for ebooks? : An analysis of emerging economic models en_CA
dc.title.alternative Digital disruption
dc.type Text en_CA
thesis.degree.name Master of Business Administration
thesis.degree.level Masters
thesis.degree.discipline Economics
thesis.degree.grantor Saint Mary's University (Halifax, N.S.)
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