In search of good PR: sensemaking and identity in public relations

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dc.creator Thurlow, Amy
dc.creator Mills, Jean Helms, 1954-
dc.date.accessioned 2014-01-15T19:06:07Z
dc.date.available 2014-01-15T19:06:07Z
dc.date.issued 2007
dc.identifier http://library2.smu.ca/bitstream/handle/01/25406/asb_proceedings_2007.pdf#page=104
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25573
dc.description.abstract This study uses a sensemaking approach and draws upon role identity theory to explore individual understandings of the public relations identity. PR practitioners are asked to share their own sensemaking about their professional identities within the context of negative societal perceptions of the field. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-01-15T19:06:07Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2014-01-15T19:06:07Z (GMT). No. of bitstreams: 0 Previous issue date: 2007 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Public relations personnel
dc.subject.lcsh Identity (Psychology)
dc.title In search of good PR: sensemaking and identity in public relations en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 37th Atlantic Schools of Business conference, Wolfville, Nova Scotia, 2007, pp 104-111
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