The impact of new technologies on relationship marketing

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dc.creator Sioufi, Maria-Christina
dc.creator Ricard, Line
dc.creator Prefontaine, Lise
dc.date.accessioned 2014-03-05T19:15:14Z
dc.date.available 2014-03-05T19:15:14Z
dc.date.issued 1998
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25738
dc.description.abstract New information and communication technologies (NICT) are constantly emerging, and establishing customer loyalty is a growing concern. Therefore, it is essential to analyze the impact of these technologies on customer behaviour. The purpose of this study is to explore, in the banking sector, the impact of customers’ use of self-service technologies on their interest in a relationship approach, and consequently in a long-term personalized relationship. A survey of 242 adult students reveals that there is no real impact of the use of self-service technologies on interest in a relationship approach. Respondents who use these technologies considerably do not place more or less importance on their relationship with a given bank. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-03-05T19:15:14Z No. of bitstreams: 1 asb_proceedings_1998_sioufi_m-c.pdf: 153312 bytes, checksum: c97b9189c541a8d72fae0b6d3b26227b (MD5) en
dc.description.provenance Made available in DSpace on 2014-03-05T19:15:14Z (GMT). No. of bitstreams: 1 asb_proceedings_1998_sioufi_m-c.pdf: 153312 bytes, checksum: c97b9189c541a8d72fae0b6d3b26227b (MD5) Previous issue date: 1998 en
dc.format.extent 17 p.
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Relationship marketing
dc.subject.lcsh Banks and banking -- Automation
dc.title The impact of new technologies on relationship marketing en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 28th Atlantic Schools of Business Conference, Acadia University, 1998
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