Browsing Atlantic Schools of Business Conference Proceedings by Subject "Cell phones -- Canada"

Browsing Atlantic Schools of Business Conference Proceedings by Subject "Cell phones -- Canada"

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    Mobile phone: who wants to buy it, and why? 
    Fillion, Gerard; Berthelot, Sylvie (Atlantic Schools of Business, 2007)
    Individual adoption of technology has been studied extensively in the workplace (Brown and Venkatesh 2005). Far less attention has been paid to adoption of technology in the household (Brown and Venkatesh 2005). Obviously, ...