Browsing Atlantic Schools of Business Conference Proceedings by Subject "Diffusion of innovations -- Cameroon"

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Testing an extension to the model of acceptance of technology in household with undergraduate and graduate students of four universities in three global countries

Fillion, Gérard; Ekionea, Jean-Pierre Booto; Gonye, Kathy; Nguejo, Aurelia Nicole (Atlantic Schools of Business, 2018)

Individual adoption of technology has been studied extensively in the workplace, but far less attention has been paid to adoption of technology in the household (Brown & Venkatesh, 2005). Obviously, mobile phone is now ...

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