Browsing Atlantic Schools of Business Conference Proceedings by Subject "Internet marketing"

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Early findings on the effects of watching web-based movie trailers for young persons

Georgie, Vincent E. (Atlantic Schools of Business, 2006)

The aim of this paper is to present exploratory research findings that offer an understanding of consumer behaviour in the context of web-based movie trailers. Central to this research is to expose three key periods of ...
Where in the world versus what’s on the web: an examination of web- based locational information for selected firms in the hospitality sector

Wyse, James E.; Strong, Christine L. (Atlantic Schools of Business, 2004)

Transactions between hospitality service providers and their customers are often facilitated by locational information obtained from web-based, map-serving business directories. This article reports the results of an ...

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