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- Browsing Conference Proceedings 2004 by Subject
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Browsing Conference Proceedings 2004 by Subject "Marketing -- Management"
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(Atlantic Schools of Business, 2004)In the past decade, market orientation (MO) development has been at the fore for many researchers and practitioners. It has been argued that MO leads to improved firm performance and profitability. Many gaps remain in the ...
Now showing items 1-1 of 1