The state of qualitative research in the field of public relations

dc.creator	Kydd, Michael
dc.date.accessioned	2014-01-10T20:33:42Z
dc.date.available	2014-01-10T20:33:42Z
dc.date.issued	2006
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25404/asb_proceedings_2006.pdf#page=297
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25559
dc.description.abstract	This paper provides a review of the literature on the state of qualitative research in the field of public relations. It suggests that although quantitative methodologies are prominent, there is a call to action for the profession to shift to qualitative methodologies supported through theoretical paradigms relate d to social science research. This paper will evaluate the state of qualitative research and the methodologies being practiced by researchers and public relations professionals.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-01-10T20:33:42Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2014-01-10T20:33:42Z (GMT). No. of bitstreams: 0 Previous issue date: 2006	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Public relations -- Research
dc.subject.lcsh	Qualitative research
dc.title	The state of qualitative research in the field of public relations	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the Atlantic Schools of Business 36th annual conference, Mount Allison University, September 29th to October 1st, 2006, pp 297-305