Battle of narratives in a changing FMCG distribution channel

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dc.coverage.spatial Pakistan
dc.creator Aman, Asad
dc.creator Hopkinson, Gillian
dc.date.accessioned 2014-02-05T19:44:00Z
dc.date.available 2014-02-05T19:44:00Z
dc.date.issued 2010
dc.identifier http://library2.smu.ca/bitstream/handle/01/25407/asb_proceedings_2010.pdf#page=578
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25633
dc.description.abstract This paper presents analysis of power relationships between different groups in Pakistan’s FMCG distribution channels through narrative inquiry approach. Different groups in a channel deploy group narratives on which battle for power is waged. A focus on narrative is valuable for academics as well as practitioners, as it provides an alternative and insightful method for analysis of power relationships between different groups and organizations in a channel. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-05T19:44:00Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2014-02-05T19:44:00Z (GMT). No. of bitstreams: 0 Previous issue date: 2010 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Marketing channels -- Pakistan
dc.title Battle of narratives in a changing FMCG distribution channel en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 40th Atlantic Schools of Business conference, Saint Mary's University, 2010, pp 578-593
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