An empirical model for testing factors affecting business-to-consumer e-commerce in Saudi Arabia

Melibari, Amal; Ahmad, Abdul-Rahim

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dc.creator	Melibari, Amal
dc.creator	Ahmad, Abdul-Rahim
dc.date.accessioned	2014-02-11T19:04:29Z
dc.date.available	2014-02-11T19:04:29Z
dc.date.issued	2011
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25390/asb_proceedings_2011.pdf#page=371
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25661
dc.description.abstract	The exponential growth and proliferation of new media technologies has revolutionized the global marketplace, giving rise to such segments as E-Commerce (EC). One research stream in EC focuses on the numerous factors that either support or inhibit its growth. This paper provides a detailed analysis of opportunities and challenges unique to the proliferation of digital economy in Kingdom of Saudi Arabia (KSA). We identify factors that may affect online consumer behaviour in KSA. We also propose an empirical model for testing the significance of those factors.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-11T19:04:29Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2014-02-11T19:04:29Z (GMT). No. of bitstreams: 0 Previous issue date: 2011	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Electronic commerce -- Saudi Arabia
dc.title	An empirical model for testing factors affecting business-to-consumer e-commerce in Saudi Arabia	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the 41st Atlantic Schools of Business conference, University of Prince Edward Island, 2011, pp 367-383