Benchmarking the behaviour and characteristics of wine tourists in an emerging wine region

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dc.creator Laceby, Tara
dc.creator Sears, Donna
dc.date.accessioned 2014-02-27T18:59:30Z
dc.date.available 2014-02-27T18:59:30Z
dc.date.issued 2013
dc.identifier http://library2.smu.ca/bitstream/handle/01/25409/asb_proceedings_2013.pdf#page=311
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25722
dc.description.abstract Exploratory research was undertaken to benchmark the profiles and preferences of regional wine tourists in Nova Scotia. This paper describes the consumer profiles of three wine tourist segments in the region: Wine Lovers; Wine Interested; and Curious Tourists. The data (n = 780) were collected over an eighteen-month period at wineries, winery events, farmers markets, and on the tour bus of a popular wine tour operator. Results provide evidence supporting the wine tourist typology found in the literature and give insights for tourism bodies as well as individual businesses. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-27T18:59:30Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2014-02-27T18:59:30Z (GMT). No. of bitstreams: 0 Previous issue date: 2013 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Wine tourism -- Nova Scotia
dc.subject.lcsh Tourists -- Nova Scotia
dc.subject.lcsh Wine districts -- Nova Scotia
dc.title Benchmarking the behaviour and characteristics of wine tourists in an emerging wine region en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 43rd Atlantic Schools of Business conference, St. Francis Xavier University, 2013, pp 311-325
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