Do trust and committment matter in service relationships?

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dc.creator Fullerton, Gordon L. (Gordon Lee), 1964-
dc.date.accessioned 2014-03-12T17:25:04Z
dc.date.available 2014-03-12T17:25:04Z
dc.date.issued 1999
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25758
dc.description.abstract This study compares the relationship marketing perspective with the service quality perspective in explaining the roles of trust and quality on loyalty. Both perspectives have some support in the study’s data. It is argued that marketing researchers need to have a better understanding of the nature of the focal constructs in order to make more definitive statements of the relations among the constructs. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-03-12T17:25:04Z No. of bitstreams: 1 asb_proceedings_1999_fullerton_g.pdf: 66851 bytes, checksum: 0c7653b4953d1909293dd8812c3547fc (MD5) en
dc.description.provenance Made available in DSpace on 2014-03-12T17:25:04Z (GMT). No. of bitstreams: 1 asb_proceedings_1999_fullerton_g.pdf: 66851 bytes, checksum: 0c7653b4953d1909293dd8812c3547fc (MD5) Previous issue date: 1999 en
dc.format.extent 10 p.
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Relationship marketing
dc.subject.lcsh Customer loyalty
dc.subject.lcsh Service industries -- Quality control
dc.subject.lcsh Customer services -- Quality control
dc.subject.lcsh Trust
dc.title Do trust and committment matter in service relationships? en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 29th Atlantic Schools of Business Conference, Halifax, Nova Scotia,1999
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