Browsing by Subject "Consumers"

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The development and validation of a customer incivility scale

Wilson, Nicole L. (Halifax, N.S. : Saint Mary's University, 2010)

Little research has examined sources of workplace incivility outside of the organization. Customer-employee interactions are important to study, however, because most employees interact with customers more than with ...
Empirical research in consumer information privacy concern online: a review and critical assessment

Morrison, Bobbi (Atlantic Schools of Business, 2011)

Marketers, in search of profitable customer relationships, require increasing amounts of personal information, yet consumers regularly express concern about their privacy. Investigations into consumer privacy concern in ...

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