Browsing by Subject "Corporate image"

Now showing items 1-2 of 2

Cues used in the formation of corporate reputation: an empirical study of department stores

Nguyen, Nha; H'Mida, Souad (Atlantic Schools of Business, 2004)

The present study seeks to highlight elements of information that impact the perception of corporate reputation of department stores. For the purposes of this study, 174 undergraduate and graduate students of a business ...
A narrative construction of the organization by an external party: the nongovernmental organization narrative by the United Nations

Topal, Cagri (Atlantic Schools of Business, 2005)

The focus of this paper is the narrative construction of the nongovernmental organization (NGO) by the United Nations. How the NGO is narrated by a legitimate institution like the UN is critical for both the sustainability ...

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