Browsing by Subject "Narrative inquiry (Research method)"

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The power and politics of narratives in Business to Business (B2B) communities: a case of evolving Pakistan Retail Channel

Aman, Asad; Hopkinson, Gillian (Atlantic Schools of Business, 2014)

This paper enhances the understanding the concept of 'power' in marketing channels by bringing the broader social sciences debates on power to the field of Industrial Marketing. Through presentation and analysis of three ...
Towards a better understanding of Christian social entrepreneurship

Iremadze, David (Halifax, N.S. : Saint Mary's University, 2020)

The purpose of the thesis is to explore the softer, implicit aspects of lived experience (Anderson, 2016) of prosocial/procommunity entrepreneuring practices of Christian SE from my co-inquirers’ perspective in the context ...

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