Browsing by Subject "Privacy"

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Empirical research in consumer information privacy concern online: a review and critical assessment

Morrison, Bobbi (Atlantic Schools of Business, 2011)

Marketers, in search of profitable customer relationships, require increasing amounts of personal information, yet consumers regularly express concern about their privacy. Investigations into consumer privacy concern in ...
User expectations of privacy of network traffic: privacy issues and concerns in the information society

McLeod, Elizabeth A.; McLeod, Ron (Atlantic Schools of Business, 2011)

A survey was developed to gather user expectations of privacy and concerns related to network traffic monitoring. Data from people originating in 27 countries is presented. Empirical data was collected to determine user ...

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