Browsing Articles by Author "West, Chad"

Now showing items 1-2 of 2

Fuzzy c-means clustering of web users for educational sites

Lingras, Pawan; Yan, Rui; West, Chad (Springer-Verlag, 2003)

Characterization of users is an important issue in the design and maintenance of websites. Analysis of the data from the World Wide Web faces certain challenges that are not commonly observed in conventional data analysis. ...
Relationship between product based loyalty and clustering based on supermarket visit and spending patterns

Lingras, Pawan; West, Chad; MacDonald, Stephanie; Adams, Greg (Technomathematics Research Foundation, 2005)

Loyalty of customers to a supermarket can be measured in a variety of ways. If a customer tends to buy from certain categories of products, it is likely that the customer is loyal to the supermarket. Another indication ...

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